You have already tried. The budget is gone, the results are blurry.
It is not that advertising does not work. It is that a campaign without measurement cannot be improved.
The “Boost” button was the only setting
A promoted post, a budget, and nothing to tell you who saw it or what it produced.
Clicks land nowhere
The ad sends people to the homepage, which says nothing about the offer advertised. The visitor looks, does not find, leaves.
The report is unreadable
Impressions, reach, CPM, CTR: numbers unrelated to what you care about, the number of enquiries or sales.
Measure first, run second, adjust every month.
A campaign is managed with numbers you understand. Measurement is set up before the first euro is spent.
Objective and measurement
Together we define what a campaign must produce: a quote request, a booking, a sale. Tracking is installed on your website to count precisely those actions.
Campaigns and assets
Targeting, visuals, copy, dedicated landing pages: everything is produced in line with your brand and approved by you before going live.
Monthly follow-up
Every month, a one-page report: what was spent, what it produced, what we are changing. The next month's budget is decided on that basis.
Before and after: what actually changes.
You keep the decision on the budget. You finally know what it produces.
| Situation | Today | With Kayo |
|---|---|---|
| The setup | A boosted post | Campaigns structured by objective and audience |
| The landing page | The homepage | A page dedicated to the offer advertised |
| Measurement | Reach and impressions | The number of enquiries or sales, and their cost |
| The report | An unreadable dashboard | One page, every month, in plain language |
| The budget | Set once, never reviewed | Adjusted every month according to results |
What stays in your hands.
It is your money and your image. Nothing runs or is spent without your approval.
You approve every visual and every line of copy
No ad goes live without you having seen it. Requested changes are made before launch.
The media budget is yours
Ad accounts are opened in your name and billed directly by Meta and Google. You set the monthly cap and can stop at any time.
The accounts belong to you
Ad account, pixel, campaign history: everything stays with you if the collaboration ends.
No result is promised
We commit to the method, the measurement and the transparency. Not to a number nobody can guarantee.
Proven tools, chosen to last.
The tools are the platforms' own, connected to measurement installed on your website.
- Meta Ads·Facebook and Instagram
- Google Ads·search and display
- Google Tag Manager·tracking actions on the site
- Google Analytics 4·measurement
- Looker Studio·monthly report
- Figma·ad visuals
« A campaign whose result is not measured is not a campaign. It is an expense. »
A beauty salon that wants to fill its Tuesday and Wednesday slots.
Fictional example to show the process. Budgets and timelines are examples and vary by sector.
- Week 1
Objective and measurement
The expected action: an online booking. Tracking is installed on the booking page. A landing page presents the midweek offer.
- Week 2
Launch
Two Meta campaigns within a few kilometres, two visuals each, approved by the owner. A modest daily budget, set by her.
- Weeks 3 and 4
First adjustments
One visual clearly outperforms the other; the second is stopped. The report shows the number of bookings and their cost. The budget is renewed.
- Month 2
Extension
A Google Ads campaign is added on local searches. The monthly report compares both channels. The owner chooses where to put the next budget.
Illustrative scenario: budgets, timelines and results are examples. They depend on your sector, your offer and your website. An illustration is not a promise of results.
Before you ask.
What media budget should I plan for?
It depends on your sector and your area. We propose a reasonable starting budget, which you approve, and which is then adjusted according to measured results. It is billed directly by Meta and Google, never by us.
What does the monthly “from” price include?
Campaign management: setup, creation of visuals and copy, monitoring, monthly report. The media budget is added, on your accounts. Building a landing page is priced separately if one does not exist.
Can I stop whenever I want?
Yes. Campaigns can be paused in one click and management ends at the end of the current month. Accounts and history stay with you.
Meta or Google, which one should I choose?
Google reaches people already looking for your service; Meta introduces an offer to people who were not searching. The choice depends on your business. Often you start with one channel and add the other once measurement is in place.
The other Kayo services, and N8DE's automation side.
Describe your project and we will reply with a clear proposal.
A few lines are enough: your business, what you expect from the project, your timeline. No need to have everything figured out.