Every touchpoint was made at a different time. Nothing matches.
It is not a lack of taste. It is that nobody ever wrote down the rules.
The logo exists in four versions
One on the website, one on the business card, one on Facebook, one in the email signature. None of them is the original file.
Colours change depending on who makes the visual
Without a written palette, every post, every document, every quote is slightly different. The whole looks improvised.
The copy does not sound like you
The homepage is formal, the Instagram page is casual, the quote is full of jargon. The customer does not know who they are dealing with.
Understand, propose, roll out.
An identity is built from who you are and who you want to convince. Not from a trend.
Positioning
A conversation about your business, your customers, your competitors and what you want people to remember. From it we derive a written frame: what the brand asserts, who it speaks to, how it speaks.
Creative directions
We present two or three distinct directions, each with logo, colours, typefaces and application examples. You choose, we refine until sign-off.
Guidelines and content
The chosen direction is rolled out into brand guidelines and ready-to-use files. Depending on scope, we write the key copy and produce the visuals, photos or short videos that go with it.
Before and after: what actually changes.
You keep what sets you apart. You gain a consistency your customers notice.
| Situation | Today | With Kayo |
|---|---|---|
| The logo | Several versions, often in poor quality | One logo and its variants, in vector formats |
| Colours and typefaces | Chosen case by case | A palette and fonts written into the guidelines |
| Social media posts | Each one different | Ready-to-use templates, consistent with each other |
| Tone of voice | Varies by channel | A defined tone, with example phrasings |
| New touchpoints | Everything has to be reinvented | The guidelines set the rules, whoever does the work |
What stays in your hands.
A brand is you. We propose, you decide.
You choose the direction
Nothing is imposed. Directions are presented with their reasoning; the final decision is yours.
The files are handed over to you
Logos, fonts, templates, guidelines: you receive the source files and the ready-to-use exports, with no dependence on a tool.
The guidelines are made to be used
They are short, concrete, with examples. Someone joining your team can apply them from day one.
Content is reviewed with you
Copy, visuals, videos: everything goes through your approval before publication.
Proven tools, chosen to last.
Files are produced in standard formats, readable by any printer or provider.
- Figma·design and guidelines
- Adobe Illustrator·logo and vector formats
- Adobe Photoshop·retouching
- Canva·social media templates handed to your team
- Notion·positioning and copy
- Partner photographer or videographer·depending on the project
« A successful identity is not noticed touchpoint by touchpoint. It is recognised from one touchpoint to the next. »
A caterer opening a second location who finally wants a single brand.
Fictional example to show the process. Timelines are those of a typical project and vary with scope.
- Week 1
Positioning
Two locations, two logos, two ways of speaking. The conversation brings out what matters: homemade food, proximity, a business clientele. The frame is written on one page.
- Week 2
Directions
Three directions presented: one understated, one warm, one more graphic. The caterer picks the warm one, with the typography of the third.
- Week 3
Guidelines
Final logo, palette, typefaces, usage rules. Instagram templates and quote template delivered. A half-day photo shoot is organised in the kitchen.
- Week 4
Roll-out
Key copy rewritten, signage ordered with the vector files, email signatures harmonised. The two locations now speak with one voice.
Illustrative scenario: scope, timelines and deliverables are examples. They are defined with you, based on your business. An illustration is not a promise of results.
Before you ask.
I keep my logo, but the rest does not follow. Is that possible?
Yes. An identity can be built around an existing logo, refined if necessary. The quote is adjusted accordingly.
What does the “from” price include?
Positioning, creative directions, the final logo with its variants and brand guidelines. Content, copy, photos, videos, is priced according to scope.
Do you also handle copy, photos, videos?
Yes. Copywriting is done in-house; photo and short video are coordinated with partners, under the same art direction, so everything stays consistent.
How many creative directions are proposed?
Two or three, genuinely different. More serves no purpose: the goal is to decide, not to collect.
The other Kayo services, and N8DE's automation side.
Describe your project and we will reply with a clear proposal.
A few lines are enough: your business, what you expect from the project, your timeline. No need to have everything figured out.