What your support includes
- One platform of your choiceMeta, Google or TikTok, depending on your goal.
- Up to 2 active campaigns3 ads each. Default value, adjustable in the quote.
- Campaign structure and audiencesAudiences and campaign setup, approved by you.
- Ad copy and visual briefsAds and visual guidelines, approved by you.
- Conversion tracking set upTo know what your ads bring in.
- Management and optimisationResults tracked, ads adjusted within the approved budget.
- Monthly reportA monthly report of the results and the actions taken.
- The media budgetPaid by you directly to the platforms.
- Video production or a photo shootVideos and photos are supplied by you: Kayo does not do shoots.
- The landing pageThat's a BUILD service.
- A guaranteed sales volumeBest-efforts obligation: we carry out the agreed actions without guaranteeing a number of sales.
How the campaigns run
- 01StrategyGoals, audiences and budget, approved by you before anything is created.Written approval
- 02CreativesAd copy and visual briefs, approved by you.Written approval
- 03LaunchAfter you approve each campaign and each budget
- 04OptimisationWe follow the results and adjust ads and audiences, within the approved budget.
- 05Monthly reportA monthly report of the results and the actions taken.
- Your ad accounts, in your name, with your payment method
- Delegated advertiser access for Kayo
- Your approval of each campaign and each budget before launch
Approvals are given in writing: an email or a message is enough.
Our method, our commitments
Advertising is managed with clear figures and a budget you control.
Your budget, your account
The ad accounts are in your name, with your payment method. Kayo only uses delegated access.
Nothing goes live without your approval
You approve each campaign and each budget before launch.
No sales promise
Duty of care, not of result: we carry out the agreed actions with care, without guaranteeing a sales volume that depends on the platforms, the market and your offer.
Your access and history stay yours
At the end of the engagement, they are handed over to you.
Budget
- Campaigns · from €600/monthPlus the media budget, paid directly to the platforms.
- Creation of visuals, excluding photo or video shoots
- A dedicated landing page
- An additional channel
- The media budget, paid directly to Meta, Google or TikTok
- The number of campaigns and ads
- The options chosen
Starting price: the final price is the one in the signed quote. Billed monthly. No VAT is charged (VAT exemption).
Your questions. Our clear answers.
How much do Google or Meta ads cost with Kayo?
From €600 per month for one platform and up to 2 campaigns of 3 ads each, plus the media budget you pay directly to the platforms. The final price is the one in the signed quote. No VAT is charged (VAT exemption).
What media budget should I plan?
You decide: we suggest a budget suited to your goal, and you approve each budget before launch.
Which platform should I pick: Google, Meta or TikTok?
It depends on your customers and what you sell. One platform is included; an additional channel is priced separately.
Do you guarantee sales?
No. It is a duty of care, not of result: we manage the campaigns with care and report the results every month, without guaranteeing a sales volume.
Who owns the ad account?
You do. The account is in your name, with your payment method; Kayo works with delegated access, which is returned to you at the end with the history.
Do I need a dedicated page for my ads?
Often, yes: an ad leads to an enquiry more easily if the landing page answers its promise precisely. The dedicated landing page is an option, built on the BUILD side.