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Practical ideas for your digital.

Automation, websites, visibility: articles to understand what can really help your business.

Illustration: two ads, one on a search engine, the other in a social media feed

18 October 2026 · 3 min read

Google Ads or Meta Ads: which to choose?

Google answers demand that already exists, Meta puts an offer in front of a targeted audience. How to choose for your business, and why to start with a single platform.

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Illustration: a shopping basket linked to a payment card and a parcel

17 October 2026 · 3 min read

A simple online shop: Stripe and Bancontact

Selling online without the complexity: a clear catalogue, payment by card or Bancontact, and orders managed in Stripe. What a simple shop includes, and what it does not.

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Illustration: a calendar connected to a payment card and a confirmation email

16 October 2026 · 3 min read

Online booking: integrated calendar or custom build?

A customer books without leaving your site, a payment collected directly: two formulas exist. What sets them apart, and how to choose between the two.

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15 October 2026 · 4 min read

Local SEO: being found near you

Business profile, reviews, directories, consistent information: what actually matters for appearing in nearby searches, and what Google never guarantees.

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Illustration: a website screen, a quote split into line items with a euro symbol, and two options shown as a globe and a calendar

14 October 2026 · 6 min read

How much does a website cost in Belgium?

What a website from €1,800 includes, what changes the budget, the recurring costs to plan for and the questions to ask when comparing two quotes.

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Illustration: a search bar, a list of results where an empty line is marked with a question mark, and a map with a pin and review stars

14 October 2026 · 6 min read

Why isn’t my website showing up on Google?

Indexing, Search Console, tags, content, Business Profile, reviews: a diagnosis in the right order, to understand what’s blocking before you spend anything.

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Illustration: a contract with a list of ticked items, a shield and a clock next to the 4 h, 24 h and 48 h response times

7 October 2026 · 6 min read

What should a website maintenance contract include?

What’s in, what’s out, how changes are counted, response times, taking over an existing site: the checklist for reading a maintenance contract before you sign.

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Illustration: a form connected to a gear, itself connected to a calendar, an envelope and a notification bell

7 October 2026 · 6 min read

5 useful automations for a Belgian small business

Quote requests, appointment reminders, double entry, customer reviews, sorting requests: five practical examples, what they need to work, and their limits.

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On the left, a traditional chatbot with a fixed question tree; on the right, a free conversation with an AI assistant connected to a company document

30 September 2026 · 4 min read

AI chatbot: what’s the difference between a traditional chatbot and an intelligent one?

Predefined script or artificial intelligence: the differences between a traditional chatbot and an AI chatbot, and how to choose for your needs.

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A chat window connected to a contact record, a calendar, email and a handover to a person

30 September 2026 · 5 min read

Chatbot for business: 10 ways to automate customer relations

Answering questions, qualifying leads, booking meetings: 10 practical uses of a chatbot to save time without losing the human touch.

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