Website audit: what we look at, what you get from it

Your website exists, but you do not know whether it brings in anything. You are torn between touching it up, redoing it or investing elsewhere.

An audit helps you decide on a clear basis rather than by gut feeling. Here is what it examines, what it hands you, and what it does not do.

What an audit examines

An audit looks at your whole online presence, not just the home page. Four subjects come up:

• The site: its content, how readable it is on a phone, how clear it is.
• Visibility: what people find when they look you up, and what Google shows about you.
• The tools: contact form, analytics, calendar, everything connected to the site.
• The journeys: the path a visitor follows to reach you.

The exact scope is announced before starting. The analysis is based on the access and information you provide.

What if you do not have a site yet?

An audit is still useful. Without a site, it covers your local presence, your channels, your reputation and the path to getting in touch. It helps you see where to begin, before choosing what to build.

A first check you can do yourself

Before any audit, ten minutes are enough to spot the essentials. Ask yourself:

If you are unsure about one or more answers, an audit has something to bring you.

Free pre-audit or Digital Audit?

At Kayo, there are two levels, and the line between them is clear.

• The pre-audit is free, for everyone. It is a first look at your website, visibility and tools, given orally during the 20-minute discovery call.
• The Digital Audit costs €125. It is the full review, with a written report. It makes sense when the 20-minute call is not enough to decide.

The €125 is payable in one go when ordered, and is not deducted from any quote. The price and the scope are announced before starting.

What the Digital Audit contains

• a review of what exists, within the announced scope
• a written report
• up to three prioritised opportunities, each linked to a possible next step in BUILD, GROW or EVOLVE
• a 30-minute review session, separate from the discovery call

The written document sets out what was observed, the limits of the analysis and the opportunities retained. It is handed to you at the end of the review session.

What the audit does not do

• It does not implement the recommendations: implementation is priced separately, on quote, and you remain free to entrust it to Kayo or not.
• It is not an in-depth security audit (that is the role of our security audit), nor legal advice.
• It does not guarantee a result: it is an obligation of means, and the results of the recommendations are not guaranteed.
• It does not cover extra tools or pages without agreement: extending the scope is an option priced separately.

What you need to provide

• read-only access: site, analytics, business profile, relevant tools
• the context of your business
• your objectives

Read-only access is enough: the audit does not need to change anything.

When an audit makes sense

• You are torn between touching up and redoing your website.
• Your site does not show up on Google and you want to understand why (see our article on a website not showing on Google).
• You want your tools to line up before investing in advertising or automation.
• You are taking over a site built by someone else and want to know what state it is in.

An audit is also requested before maintenance, when the site was not built by Kayo or has been changed since its delivery. The price is then the same, €125.

Where to start

Start with the pre-audit: it is free and given orally. If a full review is useful afterwards, we scope it together, with its content, deliverable and schedule, before starting.

You can request your pre-audit or book a 20-minute call. The most common next steps fall under our pillars GROW for visibility, BUILD for the site and EVOLVE for the tools.